The Power of Rhyme in Copywriting

Effective copywriting consists of creating words and phrases that are clear, easy to understand and memorable. Rhyming is one way of creating catchy slogan that people will find hard to forget. When you use rhyme in your advertising readers can process information easily, get a better understanding of the idea and absorb the information more readily.

"One, two, buckle my shoe, three, four, knock at the door.€ One of the interesting ways used to teach children their lessons is rhyme songs. This method makes it easier for children to memorize and remember their lessons. The same technique can be applied to advertising. By adding rhyme to your ads, you will find that even adults will find them easier to repeat and hence easier to remember.

For example, consider the following sentences. 1) Buy a car, so you can go far. 2) Buy a car, so you can go far away. If we compare between these two sentences, it is obvious that while they both say the same thing, the first one is far more memorable. The rhymed sentence is simply catchier and boosts the ad's effectiveness.
Generally, our mind accepts rhyming phrases faster and thus we feel more comfortable with them. That why rhyming can be quite a persuasive and effective strategy in advertising. The presence of rhyme can emphasize a product benefit or answer a common objection. However, you should avoid making the whole ad rhymed - it will make your audience focus more on the wording rather than the message itself.
Given how easily rhymed phrases stick in the mind it is no surprise that some of the most famous slogans in advertising are rhymed. Examples include "Relax, it's FedEx" and "Let your fingers do the Dew". These slogans are short but catchy and stick in your audience's mind. While advertisers go to great lengths to make their ads stick out, rhyming is a simple and efficient way of making sure your audience does not forget the message.
The effectiveness of these slogans can be enhanced by keeping the rest of the advertisement simple. In a print ad, for example, it is better to avoid elaborate art work that might detract from the catchy slogan that your copywriter has painstakingly crafted. Something simple will ensure that the rhyme sticks in the mind of the consumer. And later if he remembers that slogan when he is out shopping, you can congratulate yourself for having a great advertisement on your hands.
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About the Author

Amani Abuseedo, Director of 7G Media, a state-of-the-art dedicated to all types of advertising, marketing and website content writing services in Dubai. She is a creative media copywriter, posses a great experience in advertising and marketing in the UAE and GCC.