In the past year or so, I've attended more than my fair share of teleseminars. I've also hosted a couple of them and have learned a few things about what makes an over the phone seminar successful.
Some calls have been more enjoyable than others and it seems like these same 5 things always come up.
In my opinion, all telephone seminars have to have these 5 things in order to be successful and enjoyable. Let me just get this point out of the way, having an actual audience listening in, is not necessary for a successful teleseminar. Here are the 5 things that you do have to have:
Bonus #6: Don't turn your call into a "telesellinar." It's OK to sell stuff during a call, it's OK to make the purpose of the call to sell something, but no one really wants to sit in and listen to an hour long sales pitch. Much like with article marketing, you have to give during the call, before you can make a pitch with an audio resource box.
Like I mentioned earlier, you do not have to have people listening in on the call. You can distribute the call recording later on or use the call recording as a bonus or something along those lines.
If you're planning on having a successful call, then at the bare minimum, you need to make sure that the above 5 steps have been taken into consideration.
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Showing posts with label Teleseminars Writing. Show all posts
Showing posts with label Teleseminars Writing. Show all posts
3/5/15
2/13/15
3 Tips to Creating Teleseminars
Teleseminars are a great way to promote your business with the power of your voice. There is no better tool to market your business than your own voice. Teleseminars will allow you to market your business to many people at once rather than one on one but still doing it in a very personal manner by using your own voice and story.
I am going to give you three tips to creating and promoting a teleseminar call:
Tip 1: Determine who your target audience is, who the listener of your call is... are they male or female, age, occupation, specific income level, etc. Then to make your target listener more real to you give them a name and face. Yes, actually cut out or draw a picture of this person, name them and list the attributes that person has. This will give you clarity when going out to try and find these listeners. Now think about what that person reads, websites they might visit, eZines they may subscribe to and go to those places to advertise, or form joint ventures to help cross promote the calls.
For additional exposure I suggest listing your calls with other businesses who are reaching your target audience and of course if you are interviewing someone on the call they will also promote the calls to their website viewers and lists.
Tip 2: Update your website or blog with information about your calls. Calendar out 6 months in advance who will be on your calls, the topic of each call, craft an informative and entertaining blurb about the call to use in your promotions. Do not list the call in information directly on your site. Use a sign up form so that those interested in listening in on the call will need to provide you with their name and email address. This will help with your list building, and also give you information to follow up with those on the call at a later date.
Tip 3: Create a series of emails that will automatically go out when someone registers for your call. I suggest a series of at least four emails for each call. The first email should be a thank you for registering, the second should be the call in details a day or two after the thank you for registering, the third should be the day before the call with the call in details again just reminding them of the call, and the fourth in the series should be a follow up email immediately after the call giving them the playback information and any other follow up information relevant to the call. You can create these emails ahead of time and use an email system that gives you the option of creating auto responders. Meaning the emails are automatically going out and you will not have to do any extra work.
I am going to give you three tips to creating and promoting a teleseminar call:
Tip 1: Determine who your target audience is, who the listener of your call is... are they male or female, age, occupation, specific income level, etc. Then to make your target listener more real to you give them a name and face. Yes, actually cut out or draw a picture of this person, name them and list the attributes that person has. This will give you clarity when going out to try and find these listeners. Now think about what that person reads, websites they might visit, eZines they may subscribe to and go to those places to advertise, or form joint ventures to help cross promote the calls.
For additional exposure I suggest listing your calls with other businesses who are reaching your target audience and of course if you are interviewing someone on the call they will also promote the calls to their website viewers and lists.
Tip 2: Update your website or blog with information about your calls. Calendar out 6 months in advance who will be on your calls, the topic of each call, craft an informative and entertaining blurb about the call to use in your promotions. Do not list the call in information directly on your site. Use a sign up form so that those interested in listening in on the call will need to provide you with their name and email address. This will help with your list building, and also give you information to follow up with those on the call at a later date.
Tip 3: Create a series of emails that will automatically go out when someone registers for your call. I suggest a series of at least four emails for each call. The first email should be a thank you for registering, the second should be the call in details a day or two after the thank you for registering, the third should be the day before the call with the call in details again just reminding them of the call, and the fourth in the series should be a follow up email immediately after the call giving them the playback information and any other follow up information relevant to the call. You can create these emails ahead of time and use an email system that gives you the option of creating auto responders. Meaning the emails are automatically going out and you will not have to do any extra work.
3/28/14
Writing And Speaking
Writing and Speaking Article Marketing Book Marketing Copywriting Creative Writing
Public Speaking Publishing Screenwriting Technical Writing Teleseminars Writing Writing Articles
Public Speaking Publishing Screenwriting Technical Writing Teleseminars Writing Writing Articles
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