The Content Conundrum for Freelance SEO Writers

          Creating content for SEO purposes leads to big obstacles for the freelance SEO writer. Clients who need high-quality content have specific needs in the way of conversion goals, revenue, or building a loyal community of followers. Writers therefore have a need to create high-quality work that not only meets these objectives but also engages and serves the reader.
The internet is teeming with information. So it has become increasingly difficult for the freelance SEO writer to create content that is valuable, goal-oriented, and above all new.
There is Nothing New Under the Sun
          Many believe that there is truly no new content on the internet. For writers, it can be frustrating to attempt to create something new in the face of an unlimited supply of information. This leads to friction and stagnation in the creative process.
          So how can the freelance SEO writer continue to give birth to original content? How does one walk the fine line between "optimizing" for a client's goals while also adding new ingredients to the internet soup? Thankfully, there are some considerations that can help stir the pot and elevate the quality of the information provided to readers.

SEO Writing for Inquiring Minds
          Consider the type of content that engages an audience. Seeing what is liked and shared by readers can give writers valuable insight into what burning questions need answers. Readers become engaged in the hopes of finding answers to these deeply rooted questions. Keeping these in mind can help develop a valuable starting point in the writing process.
          However, it will be almost impossible to answer any question without having specific knowledge of the topic. Freelance SEO writers work with a variety of clients who need content around a vast array of topics. Obtaining knowledge on a deeper level will not only help answer key questions, but also help to uncover new ones that have yet to be considered.
Think of the Who, What, and Why

• Who are some of the major players within a given industry? These experts can be fantastic references for new perspectives on a topic. In addition, key members of a particular organization can be valuable sources of information.
• What might the reader not already know that could be valuable to their needs?
• Why is this topic so important to the reader? This question can be fertile ground for new ideas and perspectives not yet addressed.

          Freelance SEO writers face challenges daily. But no challenge is more daunting than that of creating new content under the internet sun. By realizing that all ideas can bear the fruit of new ideas, writers can continue to create articles that are original and engaging. Readers have questions that are multidimensional. Considering these questions and helping readers navigate their way through them will help freelance writers raise their creative process to a new level.

Darwin Ruiz is a writer and health coach. He provides SEO and online marketing consulting for health and fitness professionals to help them serve a wider audience. Darwin also provides quality SEO article writing on all topics for a variety of clients. For more information, please visit http://www.DirectPointWriting.com.

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