Sales pages are necessary for almost any product sold online.
It's not like wandering around a local store where you maybe know what
you want to buy or are maybe swayed by the latest special offers.
Online, unless it's a regular product on somewhere like Amazon, you
usually need a sales letter. Either to sell the product directly or to
pre-sell it to encourage people to sign up to your list before you
slowly pitch them over the coming days and weeks.
Long copy sales letters
If I asked you to think about a sales letter format, this is likely the one you'd choose.
It's worked for years - since well before the internet and even before direct mail was the preferred format for sales pitches.
The logic behind long copy sales letter is that you go through the complete sales process that you'd do if you were face to face with people. Except that - since you're not face to face - you have to cover absolutely everything.
That means every feature, every benefit and every possible objection that people could have to purchasing.
Which is why they end up being so long.
Of course, long doesn't mean boring. So the copy has to be well written and provide several paths through so that skimmers can work out what the pitch is without having to read every single word.
Ideally, your sales letter should be what Joe Sugarman describes as a slippery slide with each paragraph leading swiftly on to the next.
If you've got the time, energy and inclination to write them, long sales letters work incredibly well.
I find the best approach to long copy sales letters is to write the headline first - I do the same with articles - as it keeps me focussed.
The next stage is to write the main sub headlines.
These provide two main things:
The precise content will vary - it could be paragraphs, it could be bullet points, it could be videos or images.
On the web, it pays to use a lot of white space, much like I'm doing in this article.
It's more difficult to read text on a screen than it is on paper so breaking it up into short sentences and short paragraphs wherever possible is a good idea.
You can also bold text or even make it look as though someone has used a highlighter pen over it.
And regular "buy now" links don't harm either!
Once you've written your copy, including guarantees and calls to action, let it rest.
At a minimum, leave it overnight.
Then read it out loud.
Unless your sales copy was perfect the first time, which is highly unlikely, you'll stumble occasionally as you read it out loud.
Anywhere you stumble, your copy isn't quite right and needs adjusting.
This is an iterative process. You need to go through your sales letter - from the beginning - multiple times until it reads as well as it can.
Once that's the case, you can publish it and hopefully start to generate sales or leads.
Long copy sales letters
If I asked you to think about a sales letter format, this is likely the one you'd choose.
It's worked for years - since well before the internet and even before direct mail was the preferred format for sales pitches.
The logic behind long copy sales letter is that you go through the complete sales process that you'd do if you were face to face with people. Except that - since you're not face to face - you have to cover absolutely everything.
That means every feature, every benefit and every possible objection that people could have to purchasing.
Which is why they end up being so long.
Of course, long doesn't mean boring. So the copy has to be well written and provide several paths through so that skimmers can work out what the pitch is without having to read every single word.
Ideally, your sales letter should be what Joe Sugarman describes as a slippery slide with each paragraph leading swiftly on to the next.
If you've got the time, energy and inclination to write them, long sales letters work incredibly well.
I find the best approach to long copy sales letters is to write the headline first - I do the same with articles - as it keeps me focussed.
The next stage is to write the main sub headlines.
These provide two main things:
- They make sure you don't miss anything
- They provide a path through your letter for the people who skim it
The precise content will vary - it could be paragraphs, it could be bullet points, it could be videos or images.
On the web, it pays to use a lot of white space, much like I'm doing in this article.
It's more difficult to read text on a screen than it is on paper so breaking it up into short sentences and short paragraphs wherever possible is a good idea.
You can also bold text or even make it look as though someone has used a highlighter pen over it.
And regular "buy now" links don't harm either!
Once you've written your copy, including guarantees and calls to action, let it rest.
At a minimum, leave it overnight.
Then read it out loud.
Unless your sales copy was perfect the first time, which is highly unlikely, you'll stumble occasionally as you read it out loud.
Anywhere you stumble, your copy isn't quite right and needs adjusting.
This is an iterative process. You need to go through your sales letter - from the beginning - multiple times until it reads as well as it can.
Once that's the case, you can publish it and hopefully start to generate sales or leads.
If you'd like to know more, check out this article about what kind of sales page to write.
And if you'd like to know more about digital product creation, take a look at this quick digital product creation guide.
Article Source:
http://EzineArticles.com/?expert=Trevor_Dumbleton
And if you'd like to know more about digital product creation, take a look at this quick digital product creation guide.
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