One of the fundamental premises of article marketing is the
development of trust between the writer and the reader. The author makes a
promise with his article and the reader reciprocates by visiting the author's
site.
1. Give and Take: Every transaction involves some give and
take. You offer a product but expect the customer to pay for it.
You express respect for someone and expect respect in return. Similarly,
articles also serve a purpose. You supply information and expect the reader to
visit your site. So far it is alright. But many authors make the mistake of
blatantly advertising their products in the articles they write. They think
that readers will be impressed with their product features. However, it is not
so. Readers are interested in the information they are searching for and not
for your products. Although it is correct to say that your products will solve
the reader's problem but the article is not the right place to advertise. You
can sell your products on your site.
2. The ace up your sleeve: It is your responsibility as an
author to provide the complete information to the reader. He must not feel that
you have cheated him by promising to provide information in the title but not
keeping the promise in the article. However, stopping at giving information
will not suit your purpose. If the user is satisfied with your article, he will
thank you and move on. There is no reason for him to visit your site. So you
must have something more that will entice the user to click on the link in your
resource box. You must mention that if the reader visits your site, then he
might find more valuable information. Or you might create a pull by offering a
free download of your e-book from your site. Do not just depend on the article
but make a conscious effort to give a reason to the user to visit your site.
3. Promise of value: Your article titles must promise value
to the user if he reads the article. Therefore, they must be constructed in
ways that will make the value immediately apparent. For instance, a title like
- '5 latest ways to improve presentation skills' promises to give the reader 5
ways. So any reader who has read a lot about presentations will be attracted by
the title '5 latest ways'. And then you must ensure that you explain the 5
ways. If you do not, the reader will be disappointed.
Keep the above 3 principles in mind while writing all your
articles. They form the basis for successful article marketing.
No comments:
Post a Comment