3 Tips to Creating Teleseminars

Teleseminars are a great way to promote your business with the power of your voice. There is no better tool to market your business than your own voice. Teleseminars will allow you to market your business to many people at once rather than one on one but still doing it in a very personal manner by using your own voice and story.

I am going to give you three tips to creating and promoting a teleseminar call:

Tip 1: Determine who your target audience is, who the listener of your call is... are they male or female, age, occupation, specific income level, etc. Then to make your target listener more real to you give them a name and face. Yes, actually cut out or draw a picture of this person, name them and list the attributes that person has. This will give you clarity when going out to try and find these listeners. Now think about what that person reads, websites they might visit, eZines they may subscribe to and go to those places to advertise, or form joint ventures to help cross promote the calls.
For additional exposure I suggest listing your calls with other businesses who are reaching your target audience and of course if you are interviewing someone on the call they will also promote the calls to their website viewers and lists.

Tip 2: Update your website or blog with information about your calls. Calendar out 6 months in advance who will be on your calls, the topic of each call, craft an informative and entertaining blurb about the call to use in your promotions. Do not list the call in information directly on your site. Use a sign up form so that those interested in listening in on the call will need to provide you with their name and email address. This will help with your list building, and also give you information to follow up with those on the call at a later date.

Tip 3: Create a series of emails that will automatically go out when someone registers for your call. I suggest a series of at least four emails for each call. The first email should be a thank you for registering, the second should be the call in details a day or two after the thank you for registering, the third should be the day before the call with the call in details again just reminding them of the call, and the fourth in the series should be a follow up email immediately after the call giving them the playback information and any other follow up information relevant to the call. You can create these emails ahead of time and use an email system that gives you the option of creating auto responders. Meaning the emails are automatically going out and you will not have to do any extra work.