As an online business owner, you no doubt understand the
importance of creating content that will lead to sales and high search
engine ranking. You know that there is more to business then just
selling your product to your buyers, and that if you want to build
lasting trust and rapport with the people who buy from you, there are
certain things you must do.
When it comes to articles, it is good to look at them as an extension of who you are, your product, business, or service. In a way, the articles that you write are avenues for you to express to your readers what type of person you really are.
Although in the end, you want your readers to click a link and buy whatever you are selling, they won't do so unless they feel that you have their best interest at heart, and in a way, understand what they are going through. With that being said, when writing your articles, one of the best ways to create rapport with your readers is to let them know that before you found the solution, you were going through the same problems that they were.
For example, if you are a photographer, and you are selling a product that has the ability to make photo editing easier and user friendly, your target audience are not just people in the photography business, but people who've had hard times editing their photos in a less time-consuming and difficult way. Therein, you have a "me too story" because you've struggled with the same issues as your target audience. They will trust you and your product even more because they know more about you. They know that you are just like them and that you've had the exact same issues as they have, and you have been able to find a solution to not only your problems with photo-editing, but their problems as well.
Building rapport with your audience will make it easier for them to feel comfortable buying from you. They will not feel that they are being swindled or taken advantage of but clicking on your buy link. In the end, it makes for a good interaction between the buyer and the seller. Also, the more you have in common with your readers, the better. It helps them see that you are just like them, facing the same problems and that you understand their struggle. You are not above them, but instead you are with them.
If you are an online niche business owner, and would like to develop better rapport with your readers, then you will like this.
When it comes to articles, it is good to look at them as an extension of who you are, your product, business, or service. In a way, the articles that you write are avenues for you to express to your readers what type of person you really are.
Although in the end, you want your readers to click a link and buy whatever you are selling, they won't do so unless they feel that you have their best interest at heart, and in a way, understand what they are going through. With that being said, when writing your articles, one of the best ways to create rapport with your readers is to let them know that before you found the solution, you were going through the same problems that they were.
For example, if you are a photographer, and you are selling a product that has the ability to make photo editing easier and user friendly, your target audience are not just people in the photography business, but people who've had hard times editing their photos in a less time-consuming and difficult way. Therein, you have a "me too story" because you've struggled with the same issues as your target audience. They will trust you and your product even more because they know more about you. They know that you are just like them and that you've had the exact same issues as they have, and you have been able to find a solution to not only your problems with photo-editing, but their problems as well.
Building rapport with your audience will make it easier for them to feel comfortable buying from you. They will not feel that they are being swindled or taken advantage of but clicking on your buy link. In the end, it makes for a good interaction between the buyer and the seller. Also, the more you have in common with your readers, the better. It helps them see that you are just like them, facing the same problems and that you understand their struggle. You are not above them, but instead you are with them.
If you are an online niche business owner, and would like to develop better rapport with your readers, then you will like this.
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