One of the most important things that I have learned during my
freelance writing career, is how important it is to make your content
stand out. There are several ways you can do this, and all of them are
important if you want to retain clients and earn more money from your
writing endeavors.
However, in this post I would like to focus on one of the best ways to do this, which is to prove to clients that you know how to perform SEO, or Search Engine Optimization tasks. When SEO is implemented correctly, it can greatly increase website traffic for your clients. Many clients cite SEO experience as a prerequisite for obtaining a writing job. Strategically and naturally using keywords within content is one of the cornerstones of quality Search Engine Optimization practices.
Keyword Integration
Whether you're a newbie to the freelance writing profession, or a veteran who has completed countless jobs for clients, I can guarantee that you have applied for freelance writing jobs which require keyword integration for SEO purposes. This is a common, and effective strategy to gain more website traffic. When you integrate keywords into an article you need to make sure that the article flows naturally.
When Clients Provide Keywords
I've found that most of my freelance writing clients provide the keywords for the articles that they need me to write for them. Although this might seem ideal, it can actually be a difficult task to perform. I've had clients who required me to implement keywords within an article, when these keywords simply did not fit the particular writing assignment well. However, if you want to maintain great client relationships you must be able to produce what they want.
Here are some actions you can take, to make this task go smoothly.
1.) Make sure that your client clearly states how much the keyword should be used.
Most of the clients I work for want to see a specified keyword or keyword phrase once in the title of the article, and two to three more times throughout the body of the article. The number of times you will be asked to use these keywords or phrases will depend largely on the overall length of the article. Sometimes clients will ask you to implement the keyword once in a paragraph subheading as well.
2.) Use the keyword without disrupting the flow of your writing.
What this means is that you should use the specified keyword naturally. If you write the article in its entirety, and then go back to implement the keywords, chances are you will become frustrated. When you have to forcibly use a word it disrupts your sentence structure, changes content meaning and requires you to spend more time on the article than is necessary.
When You Are Asked To Provide The Keywords
Some clients will ask you to provide the keywords for article jobs. They might give you the topic or an idea, and then ask you to develop a quality article while implementing your own chosen keywords. This is the type of client and contractor relationship that I personally enjoy the most. You might be asking, why? If I am required to come up with the keywords on my own, doesn't that mean it will take more time to complete the project? Although you may disagree, I feel that when I am given the freedom to come up with keywords for SEO purposes, it allows my creativity to shine through.
Just remember that you need to perform keyword research on the specified topic before you choose the words you are going to use for SEO. Once you can demonstrate your ability to integrate keywords and keyword phrases seamlessly, you will be on the path to maximizing your earning potential through your writing.
Closing Thoughts
There is much more to effective SEO work, but this article is intended to give new writers insight into what this concept means. Successful writing requires practice, a willingness to accept constructive criticism and a drive to succeed.
However, in this post I would like to focus on one of the best ways to do this, which is to prove to clients that you know how to perform SEO, or Search Engine Optimization tasks. When SEO is implemented correctly, it can greatly increase website traffic for your clients. Many clients cite SEO experience as a prerequisite for obtaining a writing job. Strategically and naturally using keywords within content is one of the cornerstones of quality Search Engine Optimization practices.
Keyword Integration
Whether you're a newbie to the freelance writing profession, or a veteran who has completed countless jobs for clients, I can guarantee that you have applied for freelance writing jobs which require keyword integration for SEO purposes. This is a common, and effective strategy to gain more website traffic. When you integrate keywords into an article you need to make sure that the article flows naturally.
When Clients Provide Keywords
I've found that most of my freelance writing clients provide the keywords for the articles that they need me to write for them. Although this might seem ideal, it can actually be a difficult task to perform. I've had clients who required me to implement keywords within an article, when these keywords simply did not fit the particular writing assignment well. However, if you want to maintain great client relationships you must be able to produce what they want.
Here are some actions you can take, to make this task go smoothly.
1.) Make sure that your client clearly states how much the keyword should be used.
Most of the clients I work for want to see a specified keyword or keyword phrase once in the title of the article, and two to three more times throughout the body of the article. The number of times you will be asked to use these keywords or phrases will depend largely on the overall length of the article. Sometimes clients will ask you to implement the keyword once in a paragraph subheading as well.
2.) Use the keyword without disrupting the flow of your writing.
What this means is that you should use the specified keyword naturally. If you write the article in its entirety, and then go back to implement the keywords, chances are you will become frustrated. When you have to forcibly use a word it disrupts your sentence structure, changes content meaning and requires you to spend more time on the article than is necessary.
When You Are Asked To Provide The Keywords
Some clients will ask you to provide the keywords for article jobs. They might give you the topic or an idea, and then ask you to develop a quality article while implementing your own chosen keywords. This is the type of client and contractor relationship that I personally enjoy the most. You might be asking, why? If I am required to come up with the keywords on my own, doesn't that mean it will take more time to complete the project? Although you may disagree, I feel that when I am given the freedom to come up with keywords for SEO purposes, it allows my creativity to shine through.
Just remember that you need to perform keyword research on the specified topic before you choose the words you are going to use for SEO. Once you can demonstrate your ability to integrate keywords and keyword phrases seamlessly, you will be on the path to maximizing your earning potential through your writing.
Closing Thoughts
There is much more to effective SEO work, but this article is intended to give new writers insight into what this concept means. Successful writing requires practice, a willingness to accept constructive criticism and a drive to succeed.
Click the following link to gain more insight into what it takes to turn your passion for writing into a profitable action: http://write4profit.com/blog/
Additionally, you can find useful information regarding correct grammar practices if you click on the following link: http://write4profit.com/blog/2014/02/20/make-grammar-a-priority/
Grammar is an essential part of correct SEO practices.
Article Source:
http://EzineArticles.com/?expert=Zachary_Costas
Additionally, you can find useful information regarding correct grammar practices if you click on the following link: http://write4profit.com/blog/2014/02/20/make-grammar-a-priority/
Grammar is an essential part of correct SEO practices.
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